This electronic newsletter is prepared especially for public practitioners and is sent bimonthly to members of the (Name of State CPA Society). This e-newsletter features regular commentary from Bill Reeb, a CPA firm consultant based in Austin, Texas.

From the BILLiverse
In his continued coverage of partner compensation plans, Bill Reeb takes a look at compensation formulas that support his “Building a Village” model. Reeb’s keen insight and years of CPA firm consultation experience come together with advice for setting up a compensation system that is built to generate more total partner compensation. To get there, this article focuses on ownership equity, compensation guaranteed salaries and retirement benefits.
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Implement a Marketing Strategy Using Product Mix and Place
As a continuation from last issue’s article on the five “P’s” of marketing, ConvergenceCoaching’s Jennifer Wilson takes a look at the next two “P’s”: product and service mix and place. This article gives firms information on conducting an annual analysis of strengths, weaknesses, opportunities, and threats for all of the firm’s products and services, as well as determining the “place” you will sell your services or your ideal target client communities.
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Expanding into Niches: Four Firms Tell Their Stories
For most CPA firms these days, growth is the goal. Choosing and developing a niche can be a key growth strategy. In this article from the recent issue of Accounting Office Management & Administration Report (AOMAR), four firms share their stories of growth including growing a niche within a niche, value billing and helping clients improve their performance.
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CPA Firms Become Savvier About Raising Billing Rates
Check out the latest billing rate trends from AOMAR’s annual CPA Firm Practice Management Survey. The results cover both owner and staff billing rates, broken down by fees and number of personnel. This article also includes five tips to boost your firm’s hourly rate.
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Survey Data Reveals Higher Hourly Rates and Shift to Alternate Billing
Now you can read even more results from AOMAR’s 2008 CPA Firm Practice Management Survey, including chargeable and total hours and chargeability.
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