This electronic newsletter is prepared especially for public practitioners and is sent bimonthly to members of the (Name of State CPA Society). This e-newsletter features regular commentary from Bill Reeb, a CPA firm consultant based in Austin, Texas.

From the BILLiverse
In this issue’s commentary, Bill Reeb revisits the hot topic of partner compensation. This second column in his series focuses on likely partner compensation incentives and the outcomes they encourage. If you want to learn more about common incentive components in the “Eat What You Kill” partner compensation model, read this column.
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16 Steps to a Successful Audit
Traditionally, audits are broken down in three phases: planning, fieldwork and reporting. In her article, Leita Hart-Fanta, CPA, goes even deeper into each of these phases. Check out Hart-Fanta’s 16 steps for conducting an audit in this helpful, how-to article.
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Promoting Your Firm Brand
Now that you’ve written your firm’s story and developed the graphical elements of your brand, it’s time to start promoting your firm. This article by ConvergenceCoaching, LLC covers community involvement, sponsorship opportunities, participation in fundraising events, media appearances, and more ways to bring your firm’s brand identity to life.
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Smart Training Tips for CPA Firms
Did you know training is an excellent way to attract and retain younger staff? This article tells you how to successfully bring training into your firm, including a list of helpful training tips.
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Why Mentoring is About More Than Staff Retention
While mentoring can add warmth and fuzziness to a CPA firm’s environment, it can also increase productivity and positively impact the bottom line. This article from the Institute of Management and Administration provides suggestions from an industry expert about how to mentor and how to structure a mentoring program for your firm.
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